In the fourth module of social entrepreneurship, Dario will introduce Speedo to the complex world of marketing. It starts with the definition of marketing and ends with the STP model, going through the different marketing strategies (B2C, B2B, service marketing, C2B, B2A-B2G), the differences between strategic and operational marketing and the steps to build a successful marketing strategy.
The materials and information contained therein are the direct result of the activities of the project SPEED – Social Processes Empowering Entrepreneurship Development, Key Action 2 of the Erasmus+ Programme, Capacity Building in the field of Youth. The project involved 9 partners from 9 different countries of South America and Europe. 7 organizations from Argentina, Bolivia, Colombia, Estonia, Italy, Poland and Spain and 2 universities from Mexico and Portugal.
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