In this new module of social entrepreneurship, Speedo will face branding. Dario will explain him about the general definition of brand and branding, its core values, the characteristics of a successful brand, and its most important elements. All this, followed by an analysis of the different types of brands, the components of branding such as brand identity and brand awareness, brand image, brand loyalty and brand equity.
The materials and information contained therein are the direct result of the activities of the project SPEED – Social Processes Empowering Entrepreneurship Development, Key Action 2 of the Erasmus+ Programme, Capacity Building in the field of Youth. The project involved 9 partners from 9 different countries of South America and Europe. 7 organizations from Argentina, Bolivia, Colombia, Estonia, Italy, Poland and Spain and 2 universities from Mexico and Portugal.
This work is distributed under the LicenseAttribution-NonCommercial-NoDerivatives 4.0 International.