In this module our Speedo will learn about the importance of brand identity and positioning for his social enterprise. In the first part, Dario focuses on the analysis of the distinctive elements of brand identity, the different types of logos, the psychological importance of colour and how it is useful in brand identity. The second part focuses instead on the definition and the most important characteristics of positioning and on the analysis of the different approaches useful for social enterprises.
The materials and information contained therein are the direct result of the activities of the project SPEED – Social Processes Empowering Entrepreneurship Development, Key Action 2 of the Erasmus+ Programme, Capacity Building in the field of Youth. The project involved 9 partners from 9 different countries of South America and Europe. 7 organizations from Argentina, Bolivia, Colombia, Estonia, Italy, Poland and Spain and 2 universities from Mexico and Portugal.
This work is distributed under the LicenseAttribution-NonCommercial-NoDerivatives 4.0 International.